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PS4 Pro was profit day 1, PS4 OG lost $60 per unit in first 6 months

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" Sony With the PS4 releasing this November for 399$, being 100$ cheaper than its rival, the Xbox One, many have wondered if Sony would have profit from the PS4's release. According to what Eurogamer has heard from well-placed sources, Sony is expecting a $60 loss on each PS4 sold. This was quickly denied by Masayasu Ito, Sony Japan's executive. According to Ito, Sony will be making profit from the moment users buy PlayStation Plus subscriptions and games. Ito also added that even without the purchase of games, the PS4 will incur a profit at a sooner point than PS3. "

 

 

Iterations that are high end are obviously made to turn a profit, otherwise if the base hardware gives a higher profit, no idiot will launch a less profitable piece of hardware. I assume X has a much higher profit margin than a $189 Slim.

 

But this is kinda good for PS5, since Pro at the same possible price point won't offer the same value/performance as a new console launch.

 

Just some food for thought.

Edited by Azazela

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http://www.businessinsider.com/xbox-one-x-price-explanation-phil-spencer-e3-2017-6

 

What was the point of this thing then if not to have a higher profit margin than the base models? The only other explanation is that it was to stimulate hardware sales.


Damn this thing is an objective failure for the money spent,  and people are seriously expecting another XBOx.

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1 hour ago, Azazela said:

http://www.businessinsider.com/xbox-one-x-price-explanation-phil-spencer-e3-2017-6

 

What was the point of this thing then if not to have a higher profit margin than the base models? The only other explanation is that it was to stimulate hardware sales.


Damn this thing is an objective failure for the money spent,  and people are seriously expecting another XBOx.

Your TV breaks today, what are you going to go out and buy to replace it? A 4K TV in more situations than not, that is why it was created. The PlayStation 4 and Xbox One launched directly in the middle of a shift in display technology and the reality is this generation is simply not ready to be over with. There's so little content for these televisions available that these systems are the first things to actually give them real function and purpose. Guess what, in the measurable data we have access to it's still selling better than Sony's PlayStation 4 Pro.

 

Also from hardware breakdowns after launch the PlayStation 4 was making Sony $18 a unit at launch while the Xbox One was making Microsoft $28. 

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3 hours ago, lynux3 said:

Sony is smart with hardware, not a surprise.

This. Unlike what lemdumbs say the Pro wasn't a mistake. It's serving Sony's purpose perfectly. The 1X on the other hand was a mistake.

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10 minutes ago, dakur said:

This. Unlike what lemdumbs say the Pro wasn't a mistake. It's serving Sony's purpose perfectly. The 1X on the other hand was a mistake.

First off this is hilarious given the post you're quoting relating to Sony being smart with hardware, that's pretty ironic.

 

You can't rationalize this in any capacity. Secondly the Pro isn't called a mistake because of Sony doing it, it's called a mistake because they didn't give it enough memory bandwidth to properly feed the GPU. There's a reason the Xbox One X is harboring 85% on average resolution advantages with higher settings all the while having a 43% more powerful GPU. It's not just because of their customization work on to the GPU, that helped, but it's also because they gave the system the proper bandwidth to not starve its GPU.

 

Sony increased their GPU spec in the Pro by 128% and only gave this system a 24% increase in memory bandwidth. That's not being "smart with hardware", that's being stupid with it and incompetent. 

Edited by DynamiteCop!

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Sony did just fine with their 400 price threshold in 2016. When it leaked to retailer meetings they briefed them that they were at that moment deciding between a 400 or 500 dollar variant of the system depending on finalised specs.

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Just now, Azazela said:

Sony did just fine with their 400 price threshold in 2016. When it leaked to retailer meetings they briefed them that they were at that moment deciding between a 400 or 500 dollar variant of the system depending on finalised specs.

It was never worth $400 to begin with because they skimped out on the memory cannibalizing their GPU performance. 

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6 minutes ago, DynamiteCop! said:

First off this is hilarious given the post you're quoting relating to Sony being smart with hardware, that's pretty ironic.

 

You can't rationalize this in any capacity. Secondly the Pro isn't called a mistake because of Sony doing it, it's called a mistake because they didn't give it enough memory bandwidth to properly feed the GPU. There's a reason the Xbox One X is harboring 85% on average resolution advantages with higher settings all the while having a 43% more powerful GPU. It's not just because of their customization work on to the GPU, that helped, but it's also because they gave the system the proper bandwidth to not starve its GPU.

 

Sony increased their GPU spec in the Pro by 128% and only gave this system a 24% increase in memory bandwidth. That's not being "smart with hardware", that's being stupid with it and incompetent. 

Meanwhile Sony keeps slaughtering MS on sales while xflop sales keep falling despite the 1X "superiority". Nobody wants a $500 midgen settings upgrade on a machine with no games.

 

Face it DamageCop, Sony has been smarter this whole gen. The 1X is a mistake and so are you

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Just now, dakur said:

Meanwhile Sony keeps slaughtering MS on sales while xflop sales keep falling despite the 1X "superiority". Nobody wants a $500 midgen settings upgrade on a machine with no games.

 

Face it DamageCop, Sony has been smarter this whole gen. The 1X is a mistake and so are you

As noted previously, all signs point to the Xbox One X still selling ahead of the PlayStation 4 Pro even with the price disparity. You can go to bat for illogical nonsense all day, I couldn't give less of a shit to be honest.

 

Trying to defend the Pro is a fruitless endeavor, one mention of its memory limitations and it's game over. This doesn't even factor in it not having FreeSync, VRR, 1440p support, Atmos, UHD Bluray etc.

 

 

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If not delaying the Pro a year and launching it for 500 was a mistake, then MS not delaying X further for Ryzen was also a mistake.

 

We can play the hardware pissing contest game forever.  400 2016 is the ideal number for a PS5 that's not that far off.

Edited by Azazela

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7 minutes ago, Azazela said:

If not delaying the Pro a year and launching it for 500 more, then MS not delaying X further for Ryzen was also a mistake.

 

We can play the hardware pissing contest game forever.  400 2016 is the ideal number for a PS5 that's not that far off.

Apples to oranges, completely incomparable situations. 

 

All Sony needed to do was put in faster memory, a nominal and minute cost per system. Instead they cheaped out and overclocked the existing modules from the original PlayStation 4, it fucked their system. 

 

Secondly, AMD is just now beginning to roll out their entry level OEM APU's from the Ryzen and Vega architecture, semi-custom implementation won't be a possible reality for at least another 18 months and even then it will be expensive. 

 

There was no logical reason to delay the X, none, not only would it have put it out of a feasible time frame, it would have been prohibitively more expensive. Your brain can't seem to grasp these simple concepts.

Edited by DynamiteCop!

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Digital Foundry did an analysis of APUs/RAM etc and put 2019 as a technologically mature year. 2020, if they want to guarantee $400.

Everything lines by 2019, 7nm, Ryzen, Vega, etc after that its just a matter of tech maturing if necessary.

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10 hours ago, DynamiteCop! said:

Apples to oranges, completely incomparable situations. 

 

All Sony needed to do was put in faster memory, a nominal and minute cost per system. Instead they cheaped out and overclocked the existing modules from the original PlayStation 4, it fucked their system. 

 

Secondly, AMD is just now beginning to roll out their entry level OEM APU's from the Ryzen and Vega architecture, semi-custom implementation won't be a possible reality for at least another 18 months and even then it will be expensive. 

 

There was no logical reason to delay the X, none, not only would it have put it out of a feasible time frame, it would have been prohibitively more expensive. Your brain can't seem to grasp these simple concepts.

Pro was running under budget constraints given the size of system, cooling solution etc you really think they simply wouldn't over clock some Ram if they could?  There had to be trade offs. They even have a separate memory pool of cheap Ram for the OS that they added.

 

It does its target goal just fine.

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3 minutes ago, Azazela said:

Pro was running under budget constraints given the size of system, cooling solution etc you really think they simply wouldn't over clock some Ram if they could?  There had to be trade offs. They even have a separate memory pool of cheap Ram for the OS that they added.

 

It does its target goal just fine.

No what I think and I will stand by 100% is that this system was reactionary due to leaks Sony got wind of that Microsoft was creating a mid-generation system and wanted to beat them to the punch. So they created this the fastest and most inexpensive way they possibly could to beat them to market and their projection was not only wrong,  they didn't get enough time to test it for proper system limitations and bottlenecks. 

Edited by DynamiteCop!

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1 minute ago, MalaXmaS said:

That's because you don't even turn it on. :tom:

Mines not 'loud' either, it's audible for sure but it's not loud. The X is still quieter though and in most cases silent. 

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