Sure, they're all in like a gambler that's been losing all night long, and they start pushing all of their chips out of desperation, hoping to brute force their way.
Not only that, its alot smarter to buy gaming studios and IPs, because in the event that your entire gaming business fails..........you actually have something of value to sell off and try to make your money back.
Whereas if they were nothing but a hardware division, no one would be buying that.