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PlayStation 5 "Play Has No Limits" TV Spot; Eric Lempel (SIE Global Marketing) Interview; More DualSense information.

lynux3

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lynux3

lynux3 2,052

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https://blog.playstation.com/2020/08/20/presenting-playstations-first-global-ad-spot-showcasing-key-immersive-features-for-the-ps5-console-generation/

 

New images of the DualSense from Amazon.

 

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https://www.gamesindustry.biz/articles/2020-08-20-playstation-launching-a-console-during-a-pandemic-is-a-massive-challenge-on-every-front

 

Ad:

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The ad is certainly unique. It is almost entirely computer generated, with an actor who was filmed in her home for part of it. It was then created by different people from around the world, with the marketing team in one place, the director in another, and was then worked on by over 70 artists from a range of different visual effects disciplines. Anyone that has seen the making of Star Wars spin-off The Mandalorian will have a good idea of how this was made.


"We are still committed to doing that. It's more challenging than ever, but our gamers expect a lot from us. It's a chance to celebrate the beginning of a new generation. This spot kicks off PlayStation 5 marketing efforts, and this is just the beginning. So you can see this as the initial entry. Hopefully it looks high quality, hopefully it captures the imagination of the viewer, and from here, it just gets bigger and better."

DualSense:

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Lempel also plans to use developers talking about these features and what they bring to the games: "Talking with the Demon's Souls team, they've found that they could take simple things that were really not exciting moments in games in the past, and turn them into a sensory experience by using these features. It's something they're saying that the features of the past couldn't do in any way -- couldn't replicate the feeling of, in their words, opening a gate, or striking metal, or fire crackling in your hand. Those are the types of things that were kind of secondary in the past, but they've been brought to the forefront to immerse the player into the games in a bigger way."

Globalisation:

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"In recent years we've globalised the company in a number of ways, and one of the things that we wanted to do in anticipation of going into the next generation of consoles was to create one single unified brand line," Lempel says. "It's really important because good lines will stand the test of time, and will become a big part of the company's brand and communication. "We worked for a long time on this and really thought about what type of line could we use that will resonate globally, and naturally it will be translated and localised to all the different languages around the world... But what is the sentiment that we want to pass along that really represents the ambition we have as PlayStation, and really represents the products that we offer? So that is how we came up with Play Has No Limits.

Upcoming Content (aka TLHBR):

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"The content that will be in the launch window and beyond is incredibly exciting. I would say that this is the best line-up that we've ever seen in the history of PlayStation, between our Worldwide Studios groups and our partners from all the different publishers around the world. We've revealed some of that content, and naturally there will be more to come, but the way that the developers can engage with this platform, and create these new experiences with known IP as well as unknown IP, is incredibly exciting."

 

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jehurey

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I've been around people who work for really high-profile marketing companies for fairly large sized corporations, and the idea of being a high-level ad executive, and you have this new marketing campaign, and you are being given a generous amount of money to just go and spend it on expensive stuff, I always found that fascinating. That's like an almost perfect 50-50 split between doing something artistic but doing something business-like at the same time.

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lynux3

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2 minutes ago, jehurey said:

I've been around people who work for really high-profile marketing companies for fairly large sized corporations, and the idea of being a high-level ad executive, and you have this new marketing campaign, and you are being given a generous amount of money to just go and spend it on expensive stuff, I always found that fascinating. That's like an almost perfect 50-50 split between doing something artistic but doing something business-like at the same time.

Here are their PS4 launch advertisements.

 

 

 

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