Nintendo has some sort of magical wizard wand for reaching across the gaming spectrum and into other lucrative methods of attaining demand, it's a gift.
My little sister is throwing hissy fits to get a Switch in order to play Ring Fit Adventure, and we're about to cave in within 24 hours. All of Sony's and Microsoft's marketing team just can't compete with the fact that a toddler demands a game where you exercise in order to win.