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PlayStation is the 3rd most-recognized brand in the UK, Nintendo and Xbox at 11 and 17, respectively


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https://www.gamesindustry.biz/articles/2018-09-14-playstation-is-the-third-most-recognized-brand-in-the-uk

 

Prophet's Brand Relevance Index for 2018 has just been published, revealing that PlayStation has jumped six places from its spot at #9 last year to be the third most-relevant brand in the UK. It was beaten only by Apple at #1 and Lego at #2.

 

Nintendo ranked at #11, two spots higher than last year with the continued success of the Nintendo Switch. Xbox, meanwhile, dropped six spots to #17 as PlayStation has continued to pile on new console-exclusive announcements and releases.

 

The results of brands in the US have also been published, though gaming had a much more muted presence in that list. In a survey of 12,694 customers on 299 brands, Apple still took the #1 spot. However, the first console brand is PlayStation at #13, and Xbox is down at #25. Nintendo is not listed in the US survey result, though Electronic Arts is at #34.

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