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EA appears to be losing the FIFA license


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https://arstechnica.com/gaming/2022/03/report-ea-sports-to-finally-move-forward-with-fifa-less-soccer-game/

 

Report: EA Sports to finally move forward with FIFA-less soccer game

Leaked name from Oct '21 appears to be confirmed: "I've asked around. That's the name."

Sam Machkovech - 3/24/2022, 6:51 PM

 

Hidden amid the usual "coming this fall" slate of video game announcements is one big change: the extrication of "FIFA" from all future EA Sports products.

On Thursday, Giant Bomb reporter and host Jeff Grubb followed up on an October 2021 report about the trademarked term "EA Sports Football Club," possibly shortened to "EA Sports FC." Grubb wondered exactly what the EAFC might refer to. EA Sports games come packed with a variety of single-player and online modes that range from cinematic story sequences to card-collecting, microtransaction-fueled frenzies. So the trademark could have referred to any kind of in-game mode—or the term could have been snapped up for nonpublic-facing reasons.

 

Around the same time, EA Sports provoked questions on the topic by publicly suggesting on its official blog that it might "rename our global EA Sports [soccer] games." EA did this all while retaining its licensing arrangements with various soccer leagues and clubs. This public suggestion could have been done for any number of reasons—perhaps to put pressure on FIFA to relent in aggressive, high-dollar licensing requests, lest EA Sports take both its literal and figurative ball and go home. Privately, EA executives told staffers that its arrangement with FIFA was far from fruitful, in terms of holding back possible development and design directions for future games.

 

Grubb's Thursday installment of the "Grubbsnax" livestream and podcast saw him allege that the rumors were true: "EA Sports Football Club, or EA Sports FC: That's the name." After recalling the October 2021 trademark reveal, Grubb doubled down: "That's the name... at least, as it's planned right now."

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Was hints this was gonna happen but it's actually crazy it is actually happening. FIFA is probably neck and neck with COD as the biggest brand in gaming. Crazy part is apparently FIFA is going to go ahead with development of their own football game with the FIFA brand, while EA will just drop the brand and make their own. 

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