Marty O’Donnell has shed some light on Activison x Bungie’s relationship and what went wrong

[Alphonse★ 454]

 

Quote

From 1:38:25 onward
- Marty thought siding with Activision was a horrible idea
- They contemplated getting back with Microsoft but MS demanded that they have ownership of Destiny as a whole (like Halo)
- It was far worse then Bungie had feared it would be. He said that Bungie went into business with Activision for the sole reason that they would allow Bungie to keep ownership of Destiny as a franchise
- Despite what Bungie employees say, Activision messed with a lot of what Bungie was trying to do. Marty also brought up the point that the safeguard in place to prevent Activision from messing with Bungie was 7 studio heads (himself included) who would deliberate on ideas
- Not all the studio heads felt that Bungie should remain completely autonomous and sided with Activision on some of their decisions. Many of those people still work at Bungie
- The first red flag that Bungie notices was that at a dinner before the contract was signed, Activision higher ups mocked Marty’s statement that you should “respect the goose”
- If you treat the goose with respect, it’ll make golden eggs.
- one of their financial advisers made a joke about how regardless of the type of egg, it’ll always taste good
- This threw Marty off and he says that he wishes they scrapped the idea then and there
- He dryly jokes that the massive legal battle he and Bungie had was partly due to Activision
- He jokes that hindsight is 20/20 and that they never should have partnered with Activision
Pretty eye opening stuff

stole that from reddit 

[Remij 4,717]

MS should have treated Bungie better and allowed them to do other things so that this never would have all happened in the first place.

[madmaltese★ 2,617]

I guess alls well that ends well and Bungie being independent and owning the Destiny IP is best case scenario. However Activision was always the wrong partner. 

 

[Teh_Diplomat 2,054]

They murdered, mutilated and disposed of Halo's corpse long before Activision; that being said, Activision still is

[madmaltese★ 2,617]

19 minutes ago, Teh_Diplomat said:

They murdered, mutilated and disposed of Halo's corpse long before Activision; that being said, Activision still is

Reach was awesome. Ship went down with 4 and 5. 

[Teh_Diplomat 2,054]

1 hour ago, madmaltese said:

Reach was awesome. Ship went down with 4 and 5. 

Fine, I'll get you that, but the previous 2 and what you've mentioned are trash.

[madmaltese★ 2,617]

Just now, Teh_Diplomat said:

Fine, I'll get you that, but the previous 2 and what you've mentioned are trash.

Halo 2 is the best Halo

 

 

 

 

 

 

 

 

*runs

 

[Teh_Diplomat 2,054]

1 hour ago, madmaltese said:

 

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Halo 2 is the best Halo

 

 

 

 

 

 

 

 

 

 

 

[nitric 472]

How the mighty have fallen.

[nitric 472]

1 hour ago, madmaltese said:

 

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Halo 2 is the best Halo

 

 

 

 

 

 

 

 

 

*runs

 

 

 

This is facts.

[jehurey 3,299]

I still think they got what they need in order to have the chance at being a true independent studio.

 

Do you guys remember just how hard Activision promoted that first Destiny game? They licensed Led Zeppelin's Immigrant Song for the TV, and that shit was played on heavy rotation like a Call of Duty game.

 

From that point forward, the name "Destiny" was going to be well-known among the casuals. And now Bungie has the IP and can capitalize off of it. Obviously, its not hot of an IP as it was before. But with a new entry, there's going to be people who will try it out, and if its really good, then it will pick up steam.