Remij 4,688 Posted April 25 Share Posted April 25 https://automaton-media.com/en/news/ps5-and-xbox-largely-unpopular-with-gen-z-in-japan-survey-shows/ Quote A 2023 survey on the gaming habits of Japanese youths has recently garnered attention on social media, as it indicates that a majority of Gen Z do not own or use a PS5 or Xbox. The report, published by SHIBUYA109 Entertainment, compiles data obtained through web surveys and interviews conducted with about 700 Gen Z individuals aged 15 to 24 years old. According to the data, 80% of Gen Z individuals in Japan play video games, 44.9% of whom play every day and spend an average of 100 minutes a day gaming. As for their gaming devices of choice, the top five answers reveal a significant preference for handhelds and the PC. Devices/consoles rank in as follows: Mobile 94.7% Nintendo Switch 38.5% PC 33.2% Tablet (26.5%) DS (12.2%) (The answers do not add up to 100% as the question allowed multiple choices). Based on this, it would seem that the Xbox and PS5 are less represented among young Japanese gamers than the discontinued DS. Even among those who identified as “hardcore gamers” (as opposed to social and casual gamers), the top three gaming devices remained smartphones, the Nintendo Switch and PC. Users on social media have pointed out that a big contributor to these statistics may be how financially challenging it is to buy a PS5 and full-priced games for an adolescent. Indeed, the very same survey cited above also states that Gen Z gamers spend an average of 10,446 yen on games yearly, which is under 70 dollars – the amount a single full-price console game can cost. According to Gen Z commenters, free-to-play games, FPS titles and affordable small-scale games popularized by streamers enjoy far more popularity than AAA titles. Just a sign of the changing times. I remember reading a report from last year that said PC was more popular in Japan than Playstation but didn't believe it at the time. But PC has been growing rapidly in Japan since all the Japanese developers started supporting the platform. These younger kids mostly only care about mobile and portable hardware. The only reason why consoles are alive there at all is because the Switch can be used as one. Quote Link to post Share on other sites
David P 44 Posted April 27 Share Posted April 27 It's not like Sony has cultivated any popular first party IP specifically aimed at the Japanese market in like the past 10 years. You're not going to bring in Japanese gamers with The Last US Lesbian 2 and Spiderpants 2. Quote Link to post Share on other sites
DynamiteCop 2,087 Posted April 27 Share Posted April 27 (edited) I'd be very curious to see the actual age breakdown for the console demographic now vs the early 2000's. I'm guessing it's mostly people near our age driving sales. Edited April 27 by DynamiteCop 1 Quote Link to post Share on other sites
Playstation Tablet 1,732 Posted April 27 Share Posted April 27 Nintendo has earned their Japanese success with Switch. Sony hasn't done jack shit line up wise from first party to interest the japanese. Quote Link to post Share on other sites
Ike★ 2,919 Posted April 28 Share Posted April 28 Switch 2 is going to own that market more than any other generation. Quote Link to post Share on other sites
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